According to a study conducted by TNS Infratest in Germany event businesses are looking ahead with optimism.
Despite the current decline 84% of the queried event companies in Germany believe in corporate events being an essential element of branding and brand- and product marketing in the future.
The term “future” is said to be the year 2010. Be it another “crisis” year or not, marketers believe that marketing and promotion will take a more personal, direct and tangible approach which events will be an ideal tool for. Already by 2010 the event marketing budgets of 2008 shall be met again.
Source: memo-media
Julian Lieb – G.T.O. Entertainment